Shirley Bergin is a Partner & Chief Operating Officer of TEDMED, LLC. and is an active member of the TED community. She is an accomplished business leader with experience working with leading digital enterprises such as AOL, InterActiveCorp, Cendant Corporation and Priceline.com, and with global brands including Pfizer, Mars, Unilever and Nestle. Shirley has developed and executed innovative business and marketing strategies across a variety of verticals for start-ups and established firms alike, successfully reinventing and introducing brands and building large online communities. As COO of TEDMED, Shirley is responsible for leading the day- to- day operations – including all Marketing responsibilities and the Great Challenges Program.
Prior to TEDMED, Shirley Bergin was the Chief Marketing Officer of Walker Digital, responsible for all marketing supporting the patent portfolio and new business inventions. She oversaw the product design and development teams, ensuring that as new businesses are invented they are properly developed and launched into the marketplace.
Prior to joining Walker Digital, Shirley was an EVP, GM for the largest privately owned marketing services company in the U.S., Ryan Partnership. Shirley was a founding partner for the Digital division and was responsible for establishing and overseeing a multidisciplinary team of technologists, project managers and strategic marketers. Shirley led the strategy and managed the client relationships across a diverse base of client accounts ranging from Consumer Packaged Goods to Entertainment brands.