James Andrews is the founder of Social People a strategic communications agency that helps brands navigate the social/mobile web in order to build better connections with their audiences. With staff & resources in San Francisco, New York, Atlanta and Dubai their clients have included Nike, Turner Broadcasting, Equinox Fitness, BPG/Dubai, Lexus, Beats By Dre, The Grammy Awards, and Actress Jane Fonda.
Before launching Social People, Andrews was Vice President, Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. As an internationally respected digital thought leader, Andrews, a globally recognized leader in social media helped form a Social Media practice in the Ketchum Brazil office and has been a keynote speaker in Sao Paulo, London, Dubai and Norway. In 2009, Andrews created #BeatCancer an online campaign to raise awareness and micro fund raise for Cancer research. #BeatCancer garnered the 1st ever Guinness World Record for social media mentions and most importantly raised $70,000 for cancer charities in 24hrs via Twitter. Andrews has been working in the area of interactive/new media and non-traditional marketing for 20 years holding senior titles at Urban Box Office, Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with the world’s largest brands, personalities and organizations places him in a unique category of entrepreneurs that understand the convergence of new media, content, social activism and digital lifestyle.
James Andrews was named to the 2012 Ebony Power100 list and blogs at Fast Company as well as Huffington Post. No stranger to being in front of the camera, Andrews can be seen as a contributor on CNN, Fox and CNBC discussing current news and social media stories. Andrews does most of his personal blogging and “lifecasting” at www.JamesAndrews.tv where you can read his musings on life, business, social technologies and pop culture.
James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. Andrews is a board member at GCAPP, a non-profit focused on adolescent pregnancy prevention started by Jane Fonda.